| Tekijä: | Keillor, B.D. D'Amico, M. Horton, V. |
| Otsikko: | Global consumer tendencies |
| Lehti: | Psychology & Marketing
2001 : JAN, VOL. 18:1, p. 1-19 |
| Asiasana: | CONSUMER BEHAVIOUR CONSUMERS MARKET SEGMENTATION |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this study was to explore the notion that consumers around the globe are becoming more similar in terms of psychological consumer tendencies. The results show that, acrossa several generally accepted psychological consumer tendencies, there may be empirical evidence to support the existence of global consumers. |
SCIMA