Tekijä: | |
Otsikko: | Figures please |
Lehti: | Strategies Europe
2001 : JAN, 4, p. 59-63 |
Asiasana: | ADVERTISING GROWTH EUROPE |
Kieli: | eng |
Tiivistelmä: | Welcome to the bleak dotcom mid-winter. It doesn't seem so long since last January, when new media sales houses were rubbing their hands and patting themselves on the head - not an easy combination to achieve - over the amount of online advertising e-tailers had bought over the Christmas period. Specialists like Real Media, 24/7 and DoubleClick all reported that they had run out of capacity on their most popular sites. |
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