| Tekijä: | Ang, Swee Hoon |
| Otsikko: | Crisis marketing: a comparison across economic scenarios |
| Lehti: | International Business Review
2001 : JUN, VOL. 10:3, p. 263-284 |
| Asiasana: | Crises Recession Consumer behaviour Marketing strategy Stagflation Business cycles Inflation |
| Kieli: | eng |
| Tiivistelmä: | During the Asian crisis, consumption was curtailed and business changed their marketing strategies to remain viable. This survey was conducted to understand how the crisis has affected consumers and businesses, and how in turn, they respond to it. |
SCIMA