| Tekijä: | Derbaix, C. |
| Otsikko: | L'enfant, la communication publicitaire et la hierarchie des effets. |
| Lehti: | Revue Francaise du Marketing
1982 : APR-JUN, 89, p. 31-48 |
| Asiasana: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH |
| Kieli: | fre |
| Tiivistelmä: |
SCIMA