| Tekijä: | Chernev, A. |
| Otsikko: | The impact of common features on consumer preferences: a case of confirmatory reasoning |
| Lehti: | Journal of Consumer Research
2001 : MAR, VOL. 27:4, p. 475-488 |
| Asiasana: | CONSUMER BEHAVIOUR |
| Vapaa asiasana: | COMMON FEATURES CONFIRMATORY REASONING |
| Kieli: | eng |
| Tiivistelmä: | This article examines how confirmatory reasoning moderates the impact of attractive and unattractive common features on consumer preferences. |
SCIMA