| Tekijä: | Blackston, M. |
| Otsikko: | Observations: building brand equity by managing the brand's relationships |
| Lehti: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 101-105 |
| Asiasana: | ADVERTISING MEDICAL CARE |
| Vapaa asiasana: | BRAND EQUITY |
| Kieli: | eng |
| Tiivistelmä: | This article deals with building brand equity by managing the brand's relationships. Included is an example of the doctor/patient relationship. |
SCIMA