Tekijä: | Buchholz, A. Wördemann, W. |
Otsikko: | What makes winning brands different: the hidden method behind the world's most successful brands |
Lehti: | Journal of Euromarketing
2001 : VOL. 10:3, p. 93-104 |
Asiasana: | BRANDS CONSUMER BEHAVIOUR SUCCESS |
Kieli: | eng |
Tiivistelmä: | This article discusses the secret behind the world's most successful brands. It introduces 5 portals to the consumer's mind. |
SCIMA