Tekijä: | Olson, D. Schlinger, M. J. Young, C. |
Otsikko: | How consumers react to new-product ads. |
Lehti: | Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 24-30 |
Asiasana: | CONSUMER ATTITUDES NEW PRODUCTS ADVERTISING |
Kieli: | eng |
Tiivistelmä: |
SCIMA