| Tekijä: | Olson, D. Schlinger, M. J. Young, C. |
| Otsikko: | How consumers react to new-product ads. |
| Lehti: | Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 24-30 |
| Asiasana: | CONSUMER ATTITUDES NEW PRODUCTS ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA