| Tekijä: | Smith, A. |
| Otsikko: | Three scenarios for applying chaos theory in consumer research |
| Lehti: | Journal of Marketing Management
2002 : JUL, VOL. 18:5-6, p. 517-531 |
| Asiasana: | CHAOS CONSUMER BEHAVIOUR CONSUMER RESEARCH MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This paper aims to progress and revitalize the debate concerning chaos theory's potential role in consumer research. The discussion is based on a literature review of chaos driven research in the social and behavioural sciences. Three likely avenues for further investigation are suggested: purely conceptual application; mathematical model driven approaches and descriptive quantitative methods. |
SCIMA