| Tekijä: | Dhir, K.S. Savage, T. |
| Otsikko: | The value of a working language |
| Lehti: | International Journal of the Sociology of Language
2002 : 158, p. 1-35 |
| Asiasana: | Organizations Languages Communication Work Case studies |
| Kieli: | eng |
| Tiivistelmä: | Organizations find themselves having to find a working language with the increased globalization of economy and business. Linguists have attempted to assess the economic value of language as a commodity, but with little success. This paper introduces the social-judgment theory to linguists, economists and strategic planners as a theoretical and methodological tool for assessing the value of a working language. |
SCIMA