| Tekijä: | Taylor, L. |
| Otsikko: | From ways of life to lifestyle: The 'Ordinari-ization' of British gardening lifestyle television |
| Lehti: | European Journal of Communication
2002 : DEC, VOL. 17:4, p. 479-493 |
| Asiasana: | Broadcasting industry Leisure industry Communication Consumers Culture Life style United Kingdom Europe |
| Kieli: | eng |
| Tiivistelmä: | This article attributes the popularity of lifestyle to the contemporary shift from civic to consumer culture. At the local level, 'lifestyle' is replacing the traditional 'way of life'. The media, culture and leisure industries have a vested economic interest in encouraging the transition to lifestyle, hence the increased popularity of lifestyle programming in British primetime television. Since the mid-1990s, however, garden lifestyle media products have multiplied alongside a concomitant growth in consumer spending on garden merchandise. This article analyses the 'ordinari-ization' strategies garden lifestyle programmes use to urge ordinary gardeners to invest in lifestyle projects. |
SCIMA