| Tekijä: | Voss, T.A. |
| Otsikko: | Forecasting and planning a marketing campaign |
| Lehti: | Journal of International Selling and Sales Management
2003 : SPRING, VOL. 9:1, p. 31-40 |
| Asiasana: | Marketing Forecasting Planning |
| Kieli: | eng |
| Tiivistelmä: | This article deals with forecasting of demand and sales, planning for profit and costs in relation to a new marketing campaign. |
SCIMA