Tekijä: | Wöber, K. W. |
Otsikko: | Information supply in tourism management by marketing decision support systems |
Lehti: | Tourism Management
2003 : JUN, VOL. 24:3, p. 241-255 |
Asiasana: | Tourism Information systems Decision support systems |
Kieli: | eng |
Tiivistelmä: | The importance of information and efficient information management is steadily increasing due to the evolution of new technologies and high-capacity storage media but also because growing market dynamics raise information needs. The article provides insights into s successful implementation of a MDSS in tourism. |
SCIMA