| Tekijä: | Yankelovich, D. |
| Otsikko: | New rules : some implications for advertising. |
| Lehti: | Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 9-14 |
| Asiasana: | ADVERTISING SOCIAL CHANGE SOCIAL ENVIRONMENT |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Yankelovich, D. |
| Otsikko: | New rules : some implications for advertising. |
| Lehti: | Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 9-14 |
| Asiasana: | ADVERTISING SOCIAL CHANGE SOCIAL ENVIRONMENT |
| Kieli: | eng |
| Tiivistelmä: |