Tekijä: | Baker, S. Mouncey, P. |
Otsikko: | The market researcherĀ“s manifesto |
Lehti: | International Journal of Market Research
2003 : VOL 45: 4, p.415-433 |
Asiasana: | CONSUMPTION ECONOMIC CONDITIONS MARKET RESEARCH PRODUCTION |
Kieli: | eng |
Tiivistelmä: | This article presents new rules to market research. The authors describe market researcherĀ“s manifesto and discuss about the role of the market researcher. Authors discuss also about production-driven and consumption-led economy. |
SCIMA