| Tekijä: | Medina, O. Mendez, J.L. Rubio, N. |
| Otsikko: | Price-quality and market share of consumer goods in Spain: Retail brands and manufacturer brands |
| Lehti: | International Review of Retail, Distribution and Consumer Research
2004 : APR, VOL. 14:2, p. 199-222 |
| Asiasana: | Retailing Brands Products Quality Prices Spain |
| Kieli: | eng |
| Tiivistelmä: | The development of retail brands has been favoured by the creation of large chains and by the high level of business concentration in the retail sector. It has been supported by an increasing number of consumers aware of value and consider that retail brand is the best alternative, with quality levels similar to those of leading manufacturer brands but with lower prices. This survey analyses the price differentials between manufacturer brands and retail brands in several categories of widely consumed products. Studied is the relationship btw. the price differential and the mean category price with the market share of retail brands, for foodstuff, perfumes and cleaning materials categories. Finally, the possible connection btw. the price of a consumer good brand and its real quality is determined. |
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