Tekijä: | Brockhoff, K. |
Otsikko: | Markteintrittsstrategien bei der Internationalisierung von Hochschulen |
Lehti: | Betriebswirtschaft
2004 : MAY/JUN, VOL. 64:3, p. 320-332 |
Asiasana: | Internationalization Markets Strategy Universities Models |
Kieli: | ger |
Tiivistelmä: | In a broader sense internationalization (hereafter as: int.) of universities deals with the exchange of students and teaching professionals. This has been described frequently. In a more narrow sense, int. means to enter foreign markets by exports or franchising, by co-operation with foreign schools or by starting subsidiaries. The pros and cons of entering foreign markets by universities are developed (original in German). |
SCIMA