Tekijä: | Thirkell-White, J. |
Otsikko: | UBS: brand building in a global market |
Lehti: | Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 22-24 |
Asiasana: | Banking Brands Markets Marketing Case studies |
Kieli: | eng |
Tiivistelmä: | This article describes how a global bank changed its branding and is making this work among both external and internal audiences. |
SCIMA