| Tekijä: | Füller, J. Hienerth, C. |
| Otsikko: | Engaging the creative consumer |
| Lehti: | European business forum EBF
2004 : AUTUMN, 19, p. 54-57 |
| Asiasana: | Innovation Internet Consumers Groups Companies Case studies |
| Kieli: | eng |
| Tiivistelmä: | Online consumer groups can be a powerful source of innovation for companies. |
SCIMA