Tekijä: | Millman, A. F. |
Otsikko: | Understanding barriers to product innovation at the R&D : marketing interface. |
Lehti: | Management Decision
1982 : VOL. 20 : 3, p. 10-22 |
Asiasana: | R&D MANAGEMENT PRODUCT DEVELOPMENT MARKETING MANAGEMENT COMMUNICATION INNOVATION |
Kieli: | eng |
Tiivistelmä: |
SCIMA