Tekijä: | Sissors, J. Z. |
Otsikko: | Confusions about effective frequency - Semantics and measurement problems. |
Lehti: | Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 33-37 |
Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING MEDIA MEDIA RESEARCH |
Kieli: | eng |
Tiivistelmä: |
SCIMA