| Tekijä: | Boote, A. S. |
| Otsikko: | Psychographic segmentation in Europe ... A case for standardized international advertising. |
| Lehti: | Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 19-25 |
| Asiasana: | ADVERTISING INTERNATIONAL MARKETING MARKET SEGMENTATION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA