| Tekijä: | Kim, E. Y. Kim, Y.-K. |
| Otsikko: | Predicting online purchase intentions for clothing products |
| Lehti: | European Journal of Marketing
2004 : VOL. 38:7, p. 883-897 |
| Asiasana: | Electronic commerce Internet Clothing industry |
| Kieli: | eng |
| Tiivistelmä: | This study identified the dimensions of online shopping attributes and predictors of the intention to purchase clothes, jewelry, or accessories based on online shopping attributes and demographic variables. A survey was conducted with adults who had a computer at home and had access to the Internet in the USA. |
SCIMA