Tekijä: | Lenartowicz, T. Roth, K. |
Otsikko: | The selection of key informants in IB cross-cultural studies |
Lehti: | Management International Review
2004 : VOL. 44:1, p. 23-51 |
Asiasana: | Information International business Cross-cultural studies |
Kieli: | eng |
Tiivistelmä: | To enhance culture assessment methods emphasized in international business research, the paper proposes a new methodology for assessing cultural values at country level. Using cultural consensus theory, and the literature on key informants and profile similarity, the paper develops a procedure to identify cultural experts. |
SCIMA