| Tekijä: | Andal-Ancion, A. Yip, G. |
| Otsikko: | Smarter ways to do business with the competition |
| Lehti: | European business forum EBF
2005 : SPRING, 21, p. 32-36 |
| Asiasana: | Strategic management Organizational structure Corporate culture Alliances Airlines Companies Case studies |
| Kieli: | eng |
| Tiivistelmä: | The key to developing successful business alliances are culture and managing expectations. |
SCIMA