| Tekijä: | Young, C. Kastenholz, J. |
| Otsikko: | Emotion in TV ads |
| Lehti: | Admap
2004 : VOL. 39:1, p. 40-42 |
| Asiasana: | Advertising Emotions Television advertising |
| Kieli: | eng |
| Tiivistelmä: | The article explains how to use emotion in TV commercials and looks at the importance of dramatic structure in TV ads. The author also discusses the different roles of a brand. |
SCIMA