Tekijä: | Brown, J. A. Sommers, D. E. |
Otsikko: | Developing a strategic marketing orientation in a large industrial firm. |
Lehti: | Industrial Marketing Management
1982 : JUL, VOL. 11:3, p. 167-171 |
Asiasana: | STRATEGIC PLANNING DECENTRALISED ORGANIZATIONS MARKETING MANAGEMENT MARKETING EDUCATION TRAINING CONSULTANTS |
Kieli: | eng |
Tiivistelmä: |
SCIMA