| Tekijä: | Page, G. |
| Otsikko: | The challenges for neuroscience in ad research |
| Lehti: | Admap
2005 : SEP, VOL 40:8, p. 36-38 |
| Asiasana: | Advertising Marketing Psychology Medicine Research |
| Kieli: | eng |
| Tiivistelmä: | The article looks at brain science and argues that it is not yet ready to replace survey research in copy testing. |
SCIMA