| Tekijä: | Mavondo, F.T. Chimhanzi, J. Stewart, J. |
| Otsikko: | Learning orientation and market orientation: Relationship with innovation, human resource practices and performance |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:11-12, p. 1235-1263 |
| Asiasana: | human resource management market orientation organizational performance innovation learning models |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates the relationships among learning orientation (LO), market orientation (MO), human resource practices (HRPs) and innovation (here as: inn.), and their association with organizational performance (here as: org-perf./perf.). The paper aims at showing that HRPs and inn. are important mechanisms for transmitting (here as: m-for-tr.) the benefits (here as: b-fits)of LO and MO into perf. outcomes. A model is developed and tested empirically using survey data collected from 220 businesses. It is found that HRPs are a major m-for-tr. the b-fits of LO and MO. It is also suggested that LO should be viewed as exploration (here as: explr.) while MO is the interface btw. explr. and exploitation (here as: explt.) and, finally, HRPs and inn. must be viewed as explt. or implementation issues. |
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