Tekijä: | Beaumont-Griffin, T. Sutton, A. |
Otsikko: | To buzz or not to buzz? That is the question |
Lehti: | Admap
2005 : OCT, VOL. 40:9, (465), p. 28-30 |
Asiasana: | advertising campaigns car industry cars |
Vapaa asiasana: | word-of-mouth |
Kieli: | eng |
Tiivistelmä: | This article explains how well-planned buzz helped launch a radical new car, and how such results may be measured. |
SCIMA