Tekijä: | Petrick, J. F. |
Otsikko: | Segmenting cruise passengers with price sensitivity |
Lehti: | Tourism Management
2005 : OCT, VOL 26:5, 753-762 |
Asiasana: | prices travel |
Kieli: | eng |
Tiivistelmä: | The objective of this study was to segment cruise passengers based on their price sensitivity and thus find out desirability of price-sensitive markets. Findings show that passengers who are less price sensitive spend more money, while more price sensitive passengers evaluate more positively their experiences. |
SCIMA