| Tekijä: | Bradshaw, A. McDonagh, P. Marshall, D. |
| Otsikko: | No space new blood and the production of brand culture colonies |
| Lehti: | Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 579 599 |
| Asiasana: | culture music marketing |
| Vapaa asiasana: | Naomi Klein No Logo No Space |
| Kieli: | eng |
| Tiivistelmä: | The potential effects of critical literature published outside the marketing academy are examined in the article. The authors concentrate on Naomi Kleins powerful book No Logo and her arguments on the colonization of musical spaces. Kleins ideas are assessed with the help of an empirical investigation about professional musicians. The locus of concentration is on Kleins concept of No Space, which means that branding processes surreptitiously saturate and ultimately dominate the whole culture production. The authors conclude with the notice that there is a growing gap between the practice and scholarship of marketing. Implications for the New Blood of the academy are also discussed. |
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