Tekijä: | Blyth, A. |
Otsikko: | In a league of its own |
Lehti: | Accountancy
2006 : MAR, VOL. 137:1351, p. 56-58 |
Asiasana: | sports industry football sponsorship |
Kieli: | eng |
Tiivistelmä: | A unique business opportunity is offered by June's football World Cup. It is asked what the sponsors are hoping to get out of it. |
SCIMA