| Tekijä: | McCleary, K. W. Weaver, P. A. Hsu, C. H. C. |
| Otsikko: | The relationship between international leisure travelers' origin country and product satisfaction, value, service quality, and intent to return |
| Lehti: | Journal of Travel & Tourism Marketing
2006 : VOL. 21:2/3, p.117-130 |
| Asiasana: | leisure travel culture service quality |
| Vapaa asiasana: | value satisfaction |
| Kieli: | eng |
| Tiivistelmä: | In this study, leisure travelers to Hong Kong from seven geographic origins were analyzed based on their evaluation of four product-related variables: satisfaction with the destination, perceived value, service quality and intent to return. The four variables were found to be significantly related to each other, as suggested by previous studies. In general, visitors from Western cultures tended to rate their experience as higher than those from Eastern cultures but the relative magnitude of ratings was not consistent. Furthermore, even though visitors from Western cultures rated satisfaction highest, they rated likelihood to return toward the bottom relative to other countries. The results supported previous research that found differences in tourists based on nationality. |
SCIMA