| Tekijä: | Alpkan, L. Yilmaz, C. Kaya, N. |
| Otsikko: | Market orientation and planning flexibility in SMEs |
| Lehti: | International Small Business Journal
2007 : VOL. 25:2, p. 152-172 |
| Asiasana: | market orientation small and medium-sized enterprises (smes) Turkey |
| Kieli: | eng |
| Tiivistelmä: | The paper examines the joint effect of market orientation and planning flexibility on business performance in small and medium-sized firms (SMEs). The study was conducted with firms in Turkey. The findings suggest that both market orientation and planning flexibility positively influence firm performance. |
SCIMA