| Tekijä: | Vitic, A. Ringer, G. |
| Otsikko: | Branding post-conflict destinations: recreating Montenegro after the disintegration of Yugoslavia |
| Lehti: | Journal of Travel & Tourism Marketing
2007 : VOL. 23:2/3/4 p. 127-137 |
| Asiasana: | crises conflict tourism brands environment sustainable development Montenegro Yugoslavia |
| Kieli: | eng |
| Tiivistelmä: | This article provides a perspective for tourism recreation and branding development in Montenegro, a part of the former Yugoslavia. The authors highlight the potential of the biology and cultural geography of the region to attract ecotourists. The challenges and opportunities related to creating a green brand are examined. |
SCIMA