| Tekijä: | Burnkrant, R. E. Page, T. J. Jr. |
| Otsikko: | An examination of the convergent, discriminant and predictive validity of Fishbein's behavioral intention model. |
| Lehti: | Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 550-561 |
| Asiasana: | MARKETING MODELS CONSUMER BEHAVIOUR STRUCTURAL ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA