| Tekijä: | Wind, Y. Robertson, T. S. |
| Otsikko: | Marketing strategy : new directions for theory and research. |
| Lehti: | Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 12-25 |
| Asiasana: | MARKETING MANAGEMENT STRATEGIC PLANNING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA