Tekijä: | Gronhaug, K. Troye, S. V. |
Otsikko: | Exploring the content of the evoked set in car buying. |
Lehti: | European Research
1983 : JUL, VOL. 11:3, p. 98-104 |
Asiasana: | CAR INDUSTRY SETS BRAND CHOICE |
Kieli: | eng |
Tiivistelmä: |
SCIMA
Tekijä: | Gronhaug, K. Troye, S. V. |
Otsikko: | Exploring the content of the evoked set in car buying. |
Lehti: | European Research
1983 : JUL, VOL. 11:3, p. 98-104 |
Asiasana: | CAR INDUSTRY SETS BRAND CHOICE |
Kieli: | eng |
Tiivistelmä: |