| Tekijä: | Simmons, M. Meredith, B. |
| Otsikko: | Own label profile and purpose. |
| Lehti: | Journal of the Market Research Society
1984 : JAN, VOL. 26:1, p. 3-27 |
| Asiasana: | OWN-LABEL GOODS BRAND NAMES SUPERMARKETS UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA