Tekijä: | Rabino, S. |
Otsikko: | Influencing the adoption of an innovation. |
Lehti: | Industrial Marketing Management
1983 : OCT, VOL. 12:4, p. 233-241 |
Asiasana: | INDUSTRIAL PURCHASING CORPORATE BUYING INDUSTRIAL SELLING |
Kieli: | eng |
Tiivistelmä: |
SCIMA
Tekijä: | Rabino, S. |
Otsikko: | Influencing the adoption of an innovation. |
Lehti: | Industrial Marketing Management
1983 : OCT, VOL. 12:4, p. 233-241 |
Asiasana: | INDUSTRIAL PURCHASING CORPORATE BUYING INDUSTRIAL SELLING |
Kieli: | eng |
Tiivistelmä: |