Tekijä: | Labarbera, P. A. Mazursky, D. |
Otsikko: | A longitudinal assessment of consumer satisfaction-dissatisfaction : the dynamic aspect of the cognitive process. |
Lehti: | Journal of Marketing Research
1983 : NOV, VOL. 20:3, p. 393-404 |
Asiasana: | CONSUMER SATISFACTION MARKETING MODELS |
Kieli: | eng |
Tiivistelmä: |
SCIMA