Tekijä: | Kisielius, J. Sternthal, B. |
Otsikko: | Detecting and explaining vividness effects in attitudinal judgments. |
Lehti: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 54-64 |
Asiasana: | MARKETING MANAGEMENT MARKETING INFORMATION CONSUMER ATTITUDES MARKETING RESEARCH |
Kieli: | eng |
Tiivistelmä: |
SCIMA