| Tekijä: | Clopton, S. W. |
| Otsikko: | Seller and buying firm factors affecting industrial buyer's negotiation behavior and outcomes. |
| Lehti: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 39-53 |
| Asiasana: | INDIVIDUAL BEHAVIOUR INDUSTRIAL PURCHASING NEGOTIATION (SALES) |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA