| Tekijä: | Arndt, J. |
| Otsikko: | The political economy paradigm : foundation for theory building in marketing. |
| Lehti: | Journal of Marketing
1983 : FALL, VOL. 47:4, p. 44-54 |
| Asiasana: | MARKETING THEORY POLITICAL ECONOMY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Arndt, J. |
| Otsikko: | The political economy paradigm : foundation for theory building in marketing. |
| Lehti: | Journal of Marketing
1983 : FALL, VOL. 47:4, p. 44-54 |
| Asiasana: | MARKETING THEORY POLITICAL ECONOMY |
| Kieli: | eng |
| Tiivistelmä: |