| Tekijä: | Henry, M. D. Rinne, H. J. |
| Otsikko: | Predicting program shares in new time slots. |
| Lehti: | Journal of Advertising Research
1984 : APR-MAY, VOL. 24:2, p. 9-17 |
| Asiasana: | MEDIA RESEARCH TELEVISION RECEIVERS INDUSTRY MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA