| Tekijä: | Eagley, J. W. Roberts, C. R. |
| Otsikko: | Criteria for advertising agency selection : an objective appraisal. |
| Lehti: | Journal of Advertising Research
1984 : APR-MAY, VOL. 24:2, p. 27-31 |
| Asiasana: | ADVERTISING AGENCIES EVALUATION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA