Tekijä: | Liebermann, Y. |
Otsikko: | Product liability legislation, consumer behaviour and marketing strategy. |
Lehti: | European Journal of Marketing
1984 : VOL. 18:1, p. 56-63 |
Asiasana: | PRODUCT LIABILITY LAW CONSUMER BEHAVIOUR STRATEGY MARKETING |
Kieli: | eng |
Tiivistelmä: |
SCIMA