Tekijä: | Folkes, V. S. |
Otsikko: | Consumer reactions to product failure : an attributional approach. |
Lehti: | Journal of Consumer Research
1984 : MAR, VOL. 10:4, p. 398-409 |
Asiasana: | PRODUCT FAILURES CONSUMER BEHAVIOUR |
Kieli: | eng |
Tiivistelmä: |
SCIMA