Tekijä: | Andreani, J. C. |
Otsikko: | Conception d'un nouveau modele de media planning en medical = A new media-planning model in medical advertising. |
Lehti: | Revue Francaise du Marketing
1984 : JUL-AUG, 99, p. 67-82 |
Asiasana: | MEDIA RESEARCH MEDICINE MARKETING MODELS ADVERTISING MEDIA PLANNING MODELS |
Kieli: | fre |
Tiivistelmä: |
SCIMA